In Batken, southern Kyrgyzstan, an entrepreneur named Мурза is taking a significant step toward cross-industry development. Previously, he primarily worked in the aggregate mining business, selling stone to various projects. Now, he hopes to further process the aggregates and enter the road construction industry, not only contributing to local infrastructure development but also creating a new revenue stream for himself.
However, with no experience, he was unsure how to choose equipment or produce asphalt mixture. Fortunately, the Macroad team provided comprehensive guidance, from asphalt plants recommendations to operator training and raw material procurement advice, helping him overcome any obstacles.
Ultimately, the Macroad ALQ80 stationary asphalt mixing plant became his starting point. Leveraging high-quality production and intelligent systems, Мурза successfully entered this new market and secured his first wave of orders amid the infrastructure boom.
From Aggregates to Asphalt: The Unknown Challenge
Мурза saw a huge business opportunity in road construction, but once he took his first steps, he quickly realized that transitioning from aggregates to asphalt wasn’t just a simple extension, but a whole new challenge.
| Unfamiliarity with the equipment: | With so many models and complex configurations, he didn’t know which one would best suit his needs. |
| Inexperience in the industry: | Having never worked with asphalt mixtures, he wasn’t familiar with the production process, let alone the market’s true requirements. |
| Raw materials were a challenge: | Even sourcing basic asphalt was a hurdle. He didn’t know what quality to buy or where to find the right supplier. |
The opportunity was right before his eyes, but faced with these challenges, Мурза hesitated: Should he take this leap?
Moving Forward Together: Dual Assurance of Equipment and Service
Мурза knew that extending the aggregates industry chain to road construction required more than just enthusiasm. He needed a solution that not only met his production capacity requirements but also allowed his team, with no prior experience, to quickly get up and running. After numerous discussions and comparisons, he and the Macroad team hit it off and chose the ALQ80 stationary high-mix asphalt mixing plant.
Not only did its 80 tons/hour capacity meet local road construction needs, but its user-friendly features included simplified operation, one-button start and stop, and remote monitoring and predictive maintenance, ensuring peace of mind.
But what truly sealed Мурза’s decision was not just the asphalt plant‘s performance, but also the comprehensive support provided by Macroad.
The Macroad team not only shared other asphalt plants cases but also arranged for Мурза to share their experiences with existing customers, giving him confidence in his cross-industry venture.
During the installation and commissioning phase, we provided systematic training and online and offline coaching, enabling his team to master the equipment’s operation in record time.
To address the new challenge of sourcing asphalt raw materials, we developed feasible procurement solutions based on our experience with previous clients and recommended reliable supply channels.
After production began, the Macroad team maintained regular follow-up visits and remote monitoring support to ensure stable equipment operation, helping Мурза continuously gain practical experience.
It can be said that the reliability of the equipment and the continuity of service together formed the confidence that Мурза chose Macroad. For him, this was not just an equipment purchase, but a source of confidence in his cross-industry transformation.
Crossing Boundaries Successfully, Orders Keep Coming
Since Мурза installed the Macroad ALQ80 fixed asphalt batching plant in August 2025 recently, his business has quickly taken off. Shortly after the equipment went into operation, he received his first orders, and orders have continued to pour in. For a newcomer with no experience in this field, this was not only a success but also established him in the local road construction market. Мурза is already planning a second asphalt mixing plant to prepare for future orders and business expansion.
This success demonstrates that even inexperienced customers can quickly establish themselves in a new industry with the right equipment and the support of a reliable asphalt plant supplier. Not only can challenges be transformed into growth, but a single success can also become the foundation for long-term development.
Мурза’s story is both a personal growth story and a true reflection of our philosophy of partnership. At Macroad, every collaboration is a journey of mutual support and win-win. Macroad doesn’t just provide a one-time service; we view each client as a long-term partner, continuously monitoring operations, sharing experiences, and providing guidance. This ensures that clients not only receive equipment and orders, but also establish a sustainable partnership.
